Job title: Vice President of Sales
Job type: Permanent
Emp type: Full-time
Industry: Aquaculture
Expertise: Sales & Marketing
Location: San Diego, CA
Job published: 08/04/2022
Job ID: 32201

Job Description

We are looking for a Vice President of Sales who would lead our global sales and channels teams. Reporting to the CEO, you will be a key member of the management team responsible for defining our market, partnership and channels growth strategy and leading its explosive growth.

The leader should think strategically about customer success, revenue and operational goals and work closely with Pacifico Aquaculture senior leadership.



Pacifico Aquaculture is the world’s first and only ocean-raised striped bass platform. The Company was founded in 2006 and is based in Ensenada, Baja California, Mexico. Pacifico is a vertically integrated aquaculture platform with a proven operating model, significant new concession growth and a strong and growing blue-chip customer base. The Company’s ocean-raised striped bass has the potential to not only replace the seasonally constrained wild sources but also to present a unique alternative to more established premium fish offerings. Pacifico has always been committed to sustainable farming and has earned several farm and hatchery certifications, including a Seafood Watch Recommendation from Monterey Bay Aquarium, Whole Foods Supplier of the Year and a Heart Check Certification from the American Heart Association. 


The Role

To support Pacifico Sales Team’s efforts in growing sales, primarily internationally while assisting in domestic sales in the U.S.  Reporting to the CEO, this role will manage and mentor a team of sales executives and drive the strategies as laid out by the Board of Directors. Ultimately, the insight and experience in both the fish and seafood industry specifically the sustainable aquaculture industry will be key to the performance of our sales organization as we look to rapidly accelerate our growth. This position will be heavily consulted on strategic development decisions on the farm, within product development, marketing and sales decisions with the goal in mind to drive revenue through new customer acquisition and current customer expansion, meeting or exceeding all sales targets and performance metrics. A go getter that goes beyond the planning stage to set achievable goals for herself/himself as well as the entire team.  The ideal candidate will lead by example, a star performer that will not only train but guide the team to success.  Someone that will take responsibility for the success of the entire team.

Key Accountabilities:

  • Lead, inspire, manage, and mentor our experienced sales team to maximize their individual potential and professional growth as well as ability to function effectively as a team within this dynamic industry
  • Build a culture of accountability and urgency by transparently leveraging metrics and reporting to drive the right behaviors
  • Develop a deep understanding of aquaculture, our product, marketing and sales messaging, environmental standards, NGO and competitive landscape.
  • Cultivate an environment of teamwork, openness, creativity, and continuous improvement
  • Support and assist team with all aspects of the sales process including CRM utilization, sales presentations, proposals, navigation of their unique needs and final close of the sales.
  • Develop and maintain accurate forecasts of production on the farm, sales goals and budget needed to support it
  • Build excellent working relationships with all of the key employees on the farm, in the office and broader team
  • Listen carefully to prospects and clients to provide market feedback to the production team and help prioritize specifications from the farm in an effort drive greater sales opportunities
  • Work with operations and logistics to provide seamless logistical customer experiences
  • Creatively identify and help drive new marketing programs to improve the Pacifico Brand

Business Knowledge, Skill Requirements, and Desired Attributes:

  • Strong working knowledge of aquaculture production methods and merits, including sustainability attributes
  • Hands on attitude, know how to do the business and how to organize it with the team
  • Brings to the position a significant portfolio of industry relationships and customers
  • Ability to work both in a senior leadership role and sales
  • Ability to develop strong international sales
  • Strong Computer skills in MS Office Suite
  • Ability to effectively present information in one-on-one and small group situations to customers, clients, and other stakeholders
  • Bilingual preferred


The Ideal Candidate

Ideally, you will bring significant experience in creating and leading sales teams that disrupted established incumbents in the food services, restaurant and /or consumer goods markets. Underlying all of this, you should have a demonstrated passion for sustainability, new product introduction, and a collaborative approach with your team and your colleagues.

  • 5-10 years experience selling fish and seafood, in a fast-paced and competitive market sector that includes both U.S. domestic fish and seafood sales as well as internationally with an emphasis on Asia.
  • 5+ years sales experience with a focus on large food service and retail clients managing minimum $20 million dollars plus in yearly sales.
  • 3+ years sales management experience in a rapidly growing in the aquaculture industry
  • Strategic Mindset to grow the business in sales side according with the Business Vision,
  • Proven history of leading teams to achieve sales goals and objectives within a complex fish and Seafood business while at the same time managing a client portfolio
  • Strong desire and understanding of how to develop people in a supportive, accountable environment, inspire them to perform at levels higher than industry standard
  • Excellent coaching skills and sales methodology knowledge allowing you and your team to skillfully negotiate complex sales while still maintaining strong relationships
  • Ability to travel both domestically and internationally as needed
  • A modern mindset that understands how sales, marketing and markets are developing in our fast changing world.


Application Process

Through a robust selection process, an outstanding candidate will have the opportunity to express their suitability to and gauge their compatibility with the Pacifico Aquaculturre Leadership team.


We are an Equal Opportunity Employer. Our needs are unique and varied so we value colleagues with diverse backgrounds. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, and/or protected veteran status.